As a soon-to-be graduate I often find myself asking every professional their view on things like what are the most important things I can be doing to get a job after school, what they prefer to see on a resume and what should I include in my portfolio, among others.

At this week’s PRSSA meeting the President of BizCom Associates, Scott White, gave some advice that really made a difference to me, “Write to be a good writer, not to get the grade.” This helped me get out of my forced creative slump. When you’re forced to be creative by a deadline each week the work produced is hardly your best. Every week staring at my laptop a powerful, thought provoking idea doesn’t automatically come to mind. I know I’m the only person with this problem. I know as a college senior that this definitely won’t be the last time I struggle with this situation. But I now realize that this blog can be something more than just an obligation. It’s another outlet for me to perform on deadline and improve my writing skills.

Another student (Brandon, maybe?) asked Scott what he prefers to read on blogs and if he likes a more conversational tone or a news-story structured blog. Scott said the key to writing is understanding your audience. We’ve all heard that before and apply it to our communication plans and marketing homework but fail to realize it’s the same for a simple blog post.

Scott, having a BA in Journalism from UNT, really emphasized at the meeting how important it is to be a strong writer. To write a basic news release that meets the requirements of standard format isn’t that hard. But to write an effective news release that is going to read and the information published requires being a skilled writer.

Scott White of BizCom Associates Tips to Scoring a Job after Graduation

#1 – Have an internship during school

#2 – Be a strong writer

#3 – Read The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly