Tag Archive: PR


crunch time

Ready, set…

Start freaking out!

There are six weeks left of school and the job search has begun. I should have probably started the hunt awhile back but I just don’t think it would have been humanly possible. I hardly have time to see my boyfriend and we live together. Between building three websites, two communications plans , an internship and working I don’t have time for much else.

So are you wondering how to find a job after graduation? Me too. I’ve done my fair share of networking and asking communicators around me for tips or recommendations on the process. A lot of them had similar answers but I still hear this phrase in my head, “it’s not about what you know or who you know. It’s about who knows you.” Simon Salt gave my class this bit of knowledge a few months ago and it’s stuck with me ever since. After all, that is pretty much exactly how I got my internship with him and myDASHH.

For the past couple of months I’ve been attending a lot of networking events and job shadowing trying to get my name out there. I’ve made a few connections and plan on working those to get my resume in front of the right people. I’m also creating a digital portfolio online to help brand myself and showcase some of my best work.

My next step is to complete this weekend is a list of prominent places to work for in DFW. I need to do a little more research on the companies I haven’t heard of and determine which I think I would fit in best. After that, I’m going to figure out which of my connections have connection at each place, haha.

I’ve already been scanning the PRSSA job bank, as well as dfwcommunicators.com, Monster and UNT Career Center. Now I really need to start sending out my resume.

If you’re a PR student and you’re graduation next semester or next May I highly recommend starting your networking and internships now. Everyone should also read this blog post by MarketingMel,  How to get a job in Public Relations: Eleven tips from a PR pro. I like this post because it has a few unique but pertinent tips.

MarketingMel points out as number eleven on the list you need to brand yourself. I’ve heard this over and over the past semester. I’ve found the easiest way to do this is to solidify your social media profiles and make sure you are portraying the brand in person as well. The other tip I like is to follow journalists on Twitter, etc. I’ve heard too many PR students say that they don’t read the news. I have always been a news junkie and it’s important in our field to know news breaking information no matter which part of communications you pursue.

 

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As a soon-to-be graduate I often find myself asking every professional their view on things like what are the most important things I can be doing to get a job after school, what they prefer to see on a resume and what should I include in my portfolio, among others.

At this week’s PRSSA meeting the President of BizCom Associates, Scott White, gave some advice that really made a difference to me, “Write to be a good writer, not to get the grade.” This helped me get out of my forced creative slump. When you’re forced to be creative by a deadline each week the work produced is hardly your best. Every week staring at my laptop a powerful, thought provoking idea doesn’t automatically come to mind. I know I’m the only person with this problem. I know as a college senior that this definitely won’t be the last time I struggle with this situation. But I now realize that this blog can be something more than just an obligation. It’s another outlet for me to perform on deadline and improve my writing skills.

Another student (Brandon, maybe?) asked Scott what he prefers to read on blogs and if he likes a more conversational tone or a news-story structured blog. Scott said the key to writing is understanding your audience. We’ve all heard that before and apply it to our communication plans and marketing homework but fail to realize it’s the same for a simple blog post.

Scott, having a BA in Journalism from UNT, really emphasized at the meeting how important it is to be a strong writer. To write a basic news release that meets the requirements of standard format isn’t that hard. But to write an effective news release that is going to read and the information published requires being a skilled writer.

Scott White of BizCom Associates Tips to Scoring a Job after Graduation

#1 – Have an internship during school

#2 – Be a strong writer

#3 – Read The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

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