A winter storm hit the Metroplex around three in the morning on Tuesday, just a mere five days before Super Bowl XLV. Snow, ice and frigid temperatures being somewhat of a foreign thing to us, we’ve all been freaking out. To all of the out-of-state football visitors in Texas this weather is completely normal for them. Texas doesn’t seem to have the infrastructure to prepare and take action to clearing the roadways and supplying power during such super an arctic event.

Everyone apologizing to out-of-towners, a flurry of complaints on social media and the overly dramatic stories on local news stations haven’t played off to make our host city (or, cities) look like such a good choice for the Super Bowl. I’m not that big of a sports fan but I think the attraction could lead to more annual visitors to North Texas towns, given the right circumstance. There is a lot of speculation about the weather harming the NFL Commissioner’s choice to ever host the game here again.

A lot of out-of-town media have also complained about the branding concept of the North Texas Super Bowl; not the Dallas-Fort-Worth-Arlington-Irving-Grapevine-Grand Prairie Super Bowl. Visitors are saying it’s a little confusing not having a central hub where all of the main events are taking place. For example, the NFL Experience and most of the celebrity parties are being held in Dallas, there are NFL Concerts being held in Grand Prairie, one Super Bowl team is staying in Irving and the other in Fort Worth as well as the ESPN Broadcast.

Now the ice is melting and falling off of Cowboys Stadium and has injured seven people. There is a video posted on NBC 5’s website of ice falling earlier in the day. If someone knew this was a problem, why weren’t more people alerted before injuries were caused? This is all turning into a PR nightmare.

When the decision to put the new Cowboy’s Stadium in Arlington first arose we all questioned whether or not it was a good choice. Residents in Arlington had to be removed from their homes on the land, highway infrastructure has been messed up for years and there’s not a downtown with booming nightlife.

After this Super Bowl experience is over, I hope the North Texas Convention & Visitors Bureaus will come up with a very clear marketing and communications plan to push traveling in Texas. I’m not sure if hosting the Super Bowl will be enough. Maybe when this is all over, a certain town that has been highlighted well will pick up some good PR practices and gain more butts in beds to get their share of that hotel tax.

Update: More things going wrong at Super Bowl XLV
sports.yahoo.com – Christina
sports.yahoo.com – Seating fiasco